With her vibrant pink hair, fashion-forward and cutesy style, it’s clear this girl is the queen of kawaii. I was fortunate enough to gain an insight into her kooky life, her loves, and her brand Hidden cult that she started with her sister. So let’s dive into the colourful world of Miss Kim Dixi.
Hi Kim! Thank you so much for speaking with me 😀 How’s everything going at the moment?
Hi sweetie! You’re welcome and thank you for letting me be featured on your blog. It’s going great, thank you. 🙂
I LOVE your hair colour- care to share the secret of how you get it so vibrant and healthy looking?
I’m the worst at health/beauty/hair products! I just bleach my roots and colour my hair with Crazy colour about every 2-3 weeks. I don’t use any hair products in my hair, except shampoo for coloured hair. So I don’t really take care of my hair, I guess I’m lucky to have strong hair. (giggles)
When was the first time you wanted to have coloured hair?
I think I was about 12, I found my mums old hair colour from the 80’s, so I took some and dyed some purple streaks in my hair. But when I was about 14 I started dying my hair on a regular basis. Since I was really young I have always loved to experiment with different hair colours, the only hair colour I haven’t had is green.
You have 10.6k (and counting) followers on Instagram, how long have you had your account for?
I think I had my account for about a year, but I have started to take Instagram a little more ”seriously” now- I try to post more often.
Any tips on how to gain followers?
I don’t really do anything to gain followers, I’m just being myself. And I don’t really check out others on Instagram; I’m actually pretty anti-social on the internet. But I guess my tips to gain followers is to be social so people take notice of you and to post creative and fun posts that people find interesting.
Tell us about your personal style, how would you describe it?
I feel most comfortable in tight clothes and high heels, that’s pretty much what I wear every day. I usually don’t spend a lot on clothing because I love to find great bargains at sales and flea markets. I usually mix clothes from flea markets (vintage) and clothing from my brand/online store HIDDEN CULT. Sometimes I feel like being a little rocker, so I put on my high-waisted sequin shorts with fishnets, and old band shirt and my boyfriend’s old biker jacket. And another day I feel like dressing in a 70’s flower power vibe with flared pants and daisy top with matching choker. I just love to have fun with clothes, it’s my way of expressing myself. 🙂
How’s your love life going?
It’s going great :). I have been together with my boyfriend Mats aka @maxcherie for almost 6 years and next month we have been engaged for 5 years. He’s the love of my life and my best friend. So it couldn’t be more perfect ❤
How has your insta-status affected your relationships and friendships do you think?
I don’t think I have many followers or so actually, (giggles) It hasn’t affected anything really. I don’t take it so seriously, I just see it as a fun thing and a way of expressing myself and sharing my style with others 🙂
Tell me about Hidden Cult- the clothes on there are insane!
Thank you, it makes me so happy that people like what we do :). Me and my sister have always liked to re-make and sew clothes. So at age 14 we started making printed tees and since then we have always had it as a interest. But about 1 year ago we started taking it more serious. We make some of our clothes ourselves, we design the print for our clothing on the computer and we make the printing on the garments ourselves in our office space. We also have contacts with garment factories that produce some of our products. And recently we started to sell products from other brands as well, so we mix stuff we make with other brands on our site. Hidden cult are our biggest passion so we hope to someday afford have it as our main job and live off it. We make clothes and accessories we like to wear ourselves and we just hope some would like it as much as we do 🙂
Do you and your sister have a close relationship?
Yes, very close. We work and talk with each other every day. We are best friends, but we fight a lot too. But we always make up and have a laugh about it afterwards 🙂
What does the future hold for you? Any spoilers?
Just keep on working with Hidden cult with my sister as usual so we can get bigger and better 🙂
If there was ever the perfect time to use the phrase ‘woman crush’ – then this is it. She is awesome. Check her out on Instagram- @kimdixi. Shop her looks at hiddencult.com.
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