This is the visual representation of my target market….30 somethings who love being feminine, crazy, wacky and kooky when they dress. They’re magpies; finding trinkets and quirky items to wear and alter. They have a dark sense of humour and have a love for Post-Modernism. They take their influence from Japan and China and will love the zine as it’s made for innovators like themselves; it’ll appeal to their childish nature and sheer arty-fartyness.
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